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Thinking Globally

By Cliff Roberts Cavalier Daily Associate Editor

With constantly developing technology providing opportunities for the expansion of world trade, globalization is becoming an increasingly significant topic in the business world. To explore this topic, the McIntire School of Commerce is hosting its fifth annual spring symposium, "Managing in a Global Age: Brave New World or False Dawn?"

From 8:15 a.m. until about noon Friday in Old Cabell Hall, the symposium will consist of several speakers who will provide insight on the issue. Speakers include professor and author Amy Chua from Yale Law School and Washington correspondent for "The Economist" Adrian Wooldridge. Journalist Robert D. Kaplan, who has spent the last two months on the streets of Iraq, also will discuss the limitations of America's military, according to Assistant Director of McIntire Centers Dan Epstein.

In the past, symposium topics have taken a more micro approach, focusing, for example, on the role of venture capital and private equity in creating and sustaining growth firms, and behavioral influences inhibiting successful investment and managerial decisions.

This year's program, in contrast, focuses on the cultural and societal implications involved in a move toward globalization, according to Dean of McIntire Centers George Overstreet. The socio-cultural impacts on these markets, which have been mentioned to include an Americanization of world culture and domination of global corporations, create just a few of the many difficulties in the proper management of globalization. The symposium's theme is based around addressing these difficulties, Overstreet said.

The symposium also will attempt to assess the effect of geopolitical factors on the expansion into world markets, including such topics as the effects of the Sept. 11 attacks. International financial difficulties and numerous externalities reveal both risks and costs accompanying rapid advancement toward globalization that will greatly impact management decision making in the 21st century.

On a more basic level, however, Overstreet stressed that the program is for students who want to learn what kind of world they are going to inherit in the next couple of decades.

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