JUST WHEN you thought the practice of collegiate branding had been forever buried in the dingy frat-house basements of the past, our Board of Visitors has brought it back. Not, of course, in the grand fraternal tradition of poking at each other's nether regions with red-hot cattle irons. Instead (and much less amusingly), our Board members have focused their attention on branding as a marketing ploy. The idea seems to be to distill and capture the University's best features in a competitive brand that can be easily packaged and pitched to potential donors, students and faculty. Not surprisingly, however, some of the ideas that have surfaced in the wake of the Board's branding brainstorm sessions have been
Read More
MADARA: Virginia’s standardized learning system requires reform for English Learners
By Teddy Madara | 2 days agoBy not devoting enough attention to developing English proficiency among non-native speaking ELs, these students are disadvantaged in their exams, and consequently their graduation rates and their futures.
GARVIE: U.Va. should focus on understanding AI before implementing it
By Adeline Garvie | 4 days agoBecause there is no singular or correct approach in an educational world of individualized, class-specific policies, the University must mandate AI literacy training on the ethical, environmental and practical concerns for generative AI.
CLIPPINGER: In praise of the ENWR during the age of AI
By Grace Clippinger | January 17, 2026Writing allows us to clarify complex ideas, wrestle with ambiguity and engage critically with texts and concepts.
