JUST WHEN you thought the practice of collegiate branding had been forever buried in the dingy frat-house basements of the past, our Board of Visitors has brought it back. Not, of course, in the grand fraternal tradition of poking at each other's nether regions with red-hot cattle irons. Instead (and much less amusingly), our Board members have focused their attention on branding as a marketing ploy. The idea seems to be to distill and capture the University's best features in a competitive brand that can be easily packaged and pitched to potential donors, students and faculty. Not surprisingly, however, some of the ideas that have surfaced in the wake of the Board's branding brainstorm sessions have been
Read More
KING: Does the University Board of Elections know what it is doing?
By Michael King | 15 hours agoUBE need only look to itself to solve its problems, but it remains unclear whether or not it has the motivation to do so.
HAWKINS: Drop the Disciplines
By Joshua Hawkins | YesterdayIn practice, however, the perplexing difficulties created by the Disciplines far outweigh any pedagogical benefit.
TAYLOR: Virginia’s school vaccine policies must be tightened to protect public health
By Nat Taylor | 4 days agoThe abuse of these exemptions undermines herd immunity and in turn, creates serious health risks for everyone.
