JUST WHEN you thought the practice of collegiate branding had been forever buried in the dingy frat-house basements of the past, our Board of Visitors has brought it back. Not, of course, in the grand fraternal tradition of poking at each other's nether regions with red-hot cattle irons. Instead (and much less amusingly), our Board members have focused their attention on branding as a marketing ploy. The idea seems to be to distill and capture the University's best features in a competitive brand that can be easily packaged and pitched to potential donors, students and faculty. Not surprisingly, however, some of the ideas that have surfaced in the wake of the Board's branding brainstorm sessions have been
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EDITORIAL: An eleventh-hour presidential appointment and a community left in the dark
By Editorial Board | December 21, 2025Furthermore, it is hard to ignore that the unanimous vote elevating Beardsley to the University’s top role was undertaken by a Board that is seemingly not legally constituted.
NERO: The University must modernize the Lawn room application process
By Emma Nero | December 19, 2025Students vying for a Lawn room are left with the options of not signing an off-Grounds lease on the gamble of being accepted, or putting their name on a lease and risking financial or legal repercussions for removing their name.
LETTER: An alumnus and parent’s perspective on U.Va.’s presidential search process
By Tom Neale | December 15, 2025The critiques of Mahoney and the Board of Visitors are egregious double standards that I believe are motivated by political differences with Mahoney and the Board.
