College sports have plenty of big, appealing events. March Madness. The Rose Bowl. College sports have their fair share of war-waging rivalries in both basketball and football. Duke -- UNC. Ohio State -- Michigan. Notre Dame -- USC.The world of professional sports has its own batch of equally popular and profitable events like the Super Bowl, the World Series and the NBA Slam Dunk Contest. It has rivalries like Red Sox -- Yankees and Redskins-- Cowboys. Professional baseball, football and basketball seem to have found their niches and have learned how to sell products that cause the American public to salivate. Even college basketball and football have grown so enormous that they rival
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