Ticketing for fine arts events will soon be available online and at the new University Arts Box Office, which combines ticketing services for musical and dramatic performances, as well as the Virginia Film Festival. Previously, tickets for musical performances were available at Old Cabell Hall, while other ticketing services were handled elsewhere across Grounds.
The box office, located in the drama building on Culbreth Road, will officially open Monday. Tickets for the Charlottesville Chamber Music Festival are available online now.
While the organizations the box office will serve had various levels of online ticketing in the past, tickets to music, drama, Virginia Film Festival, Heritage Theatre Festival and other events will now all be available for the first time at one Web site.
Combining forces allowed us to take a big step forward technologically,” Drama Administrative Supervisor James Scales said, noting that the consolidation has been two years in the making. He added that high-ranking College officials, including the dean, spearheaded the effort to unite the University’s various ticketing services under one roof.
Box Office Manager Andrew Burnett said he hopes the convenience of online ticketing will increase the number of students attending University arts events. The new ticketing system also allows students to reserve a free ticket for an unlimited number of arts events, replacing the former Arts Dollars debit program, Scales said. University students also receive free admission to exhibitions and programs through the art department and a free student membership to the University Art Museum, which includes admission to “Final Fridays” receptions.
Second-year College student Katherine McGehee said she had not used Arts Dollars in the past to attend events, but finds the new system more convenient.
“I think I would use it now,” McGehee said. “It’s a lot easier online”