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Deadlines\nSpace for display advertising must be reserved by 3 p.m. two business days prior to publication. Ad copy is also due at this time. A late fee of 10% of the total price of the ad will be charged for ad copy that is turned in past the deadline. Space reservations for any ads that will be designed by the advertising staff of The Cavalier Daily must be made by 3 p.m. three days prior to publication.
Insertion Orders\nYour signature on completed insertion orders is required to ensure your advertising reservation is correct. Once a reliable professional relationship is established, the Chief Financial Officer may waive the need for insertion orders.
Pre-printed insert reservations must be made two weeks before the scheduled insertion date. Inserts cost $100 per thousand, and have a minimum run of 10,000. The Cavalier Daily guarantees that inserts will run within one week of the scheduled insertion date. Please contact The Cavalier Daily Advertising Department for size and scheduling options (434-924-1084).
Appearance\nAll advertising is subject to approval by the advertising manager and the Managing Board. The Cavalier Daily reserves the right to refuse any advertisement or to label any ad "Paid Advertisement."
Placement\nThe Cavalier Daily does not guarantee the placement of any ad in a specific location within an issue. Placement requests are honored whenever possible. Priority placement always goes to larger advertisements.
Libaility\nThe advertiser assumes all liability for any ad placed in The Cavalier Daily and agrees to hold The Cavalier Daily and its agents harmless for the content of all advertising authorized for publication, including any photograph, likeness, name, logo, trademark, representation or any other material provided by the advertiser.
Cancellations\nAll cancellations must be made prior to the advertising deadline (see Deadlines). Advertisements cancelled after that time will be charged the full cost of the ad. There is no refund for cancelled classified ads.
Make Goods\nAdjustments for material errors or omissions will be made at the discretion of the advertising manager. No adjustment will be made unless the error or omission is reported to the advertising manager within two weeks of the ad's publication. Liability for adjustments is limited to the cost of the advertisement. The Cavalier Daily is not liable for typographical errors which do not lessen the material value of the ad. These errors cannot automatically be construed as damaging. The Cavalier Daily is not liable for printer error.
Copyright\nBy placing an ad in The Cavalier Daily, advertisers are purchasing space and circulation only. All artwork, photography, and typesetting produced by The Cavalier Daily become property of The Cavalier Daily and cannot be reproduced for publication without written permission from The Cavalier Daily.