KOURI: Heads in the cloud
By Andrew Kouri | August 28, 2013Take Zipcar, for example. Some people do not need a car seven days a week. Rather than having a depreciating asset sitting in a car park, Zipcar users can rent a vehicle for only the time which they need. The proliferation of GPS tracking devices has reduced the risk involved in trusting customers to return a vehicle, which allows the Zipcar business to be viable.