Darden hosts annual event
By Katie Archer and Rissa Camins | January 31, 2000Last Friday evening, the 12th annual Darden Marketing Club Brand Challenge, sponsored by Proctor & Gamble and General Mills, was held at Sponsor's Hall at the Darden School. First-year club members set up booths for blind taste tests and those who attended tasted everything from different brands of barbeque pork and sports nutritional bars to cookies, beer and pretzels. The event "gets people excited about marketing," said Jessica Drolet, second-year Darden student and Brand Challenge Coordinator.
