A Beautiful Business Opportunity
By L. Q. Le | March 17, 2004Mascara, marketing and management are the three Ms to live by when it comes to the L'Oreal e-Strat Challenge 2004. Concerned with more than fresh faces, the cosmetics company is currently sponsoring an international interactive competition in partnership with StratX and "Business Week" to find talented students who are as dexterous with business problems as they are with blush and bronzer. The e-Strat Challenge has become a new method of recruitment for L'Oreal and a way for students to prepare for real world business scenarios.