Tyler, The Creator and his California collective Odd Future emerged about five years ago with a unique brand of particularly profane, aggressive, eyebrow-raising rap.
Last Thursday, Drake pulled a Beyoncé, tweeting a link to a project entitled “If You’re Reading This It’s Too Late.” It arrived with no singles, no marketing campaign and minimal immediate fanfare. This isn’t to say the LP-cum-mixtape went under the radar – that’s been unthinkable for Drake for half a decade now – but it’s certainly a far cry from the Canadian artist’s past releases. The difference goes beyond release style, however.
